Everything You Should Know About Google Penguin Update
The first time to which Google has introduced Penguin was back in April 2012 in an effort to have better chances of catching websites that are deemed to spam its search results. This is in particular to those that buy links or get them via link networks that are mainly designed to boost rankings in Google. But after few years, there were several updates that were implemented to Penguin and now come another update, which is Penguin 4.0, announced on September 23. There are many SEO experts who believe that this update is going to be a boon for SEO companies that do legitimate SEO strategies.
And there are a number of reasons to why the new Penguin update makes many so excited like the following:
Number 1. Algorithm devalues links instead of punishing websites – rather than penalizing the entire website, this new Penguin version is devaluing spam links. Penguin was punitive in nature when it was first launched. Simply put, the entire site will be demoted in search without any clear instruction or explanation to how it can be recovered, if it was affected.
Penguin’s harshness along with misinformation that surrounds the algorithm at the same time, this causes contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 and its demotion versus devalue approach, it’s a significant upgrade and aim to improve relationship between website owners and Google.
Number 2. Penguin is baked to core algorithm of Google – it has become possible for Google to provide real-time update because of this. As a result, Penguin’s data is refreshed in real time and therefore, it makes changes become visible and a lot faster that typically take effect shortly after a page is re-index and re-crawl. With the update applied to Penguin, it puts Google in a better position of evaluating links faster. Meaning, no more waiting time for Penguin updates or refreshes just to recover.
Number 3. Penguin 4.0 brings SEO closer to real marketing – improvements that are made to Penguin update has provided more immediate rewards for legitimate practices as spam is devalued a lot more efficiently. This shift pushes the SEO industry away from manipulation and towards real strategies. Obviously, many of well respected and successful SEOs are involved in doing real marketing. On the other hand, some of the shady companies and individuals claim that they’re SEOs while what they truly do is just provide spammy services.
New Penguin update provide greater gains for those who secure links legitimately as this presents a big challenge for unscrupulous agencies as websites that are propped to be spam would be devalued.