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How to Build a Website for Your Small Business

Imagine your small business website as a first impression for your future clients. Does it effectively convey your products and services, and is it easy to use? Otherwise, visitors may become uninterested and leave your site, which does not expand your repeat customer base.

Clearly State Why You’re There

Because you have but a few seconds to engage people and keep them on your site, your value proposition and intent should be crystal clear the moment they hit your homepage. Excellent visual design, pictures and animation can always enhance a website’s appeal, but you have to take your business’ message into account as well.

Make Your Website User-Friendly

If you plan to build something from zero, the first thing you have to do is make sure you have the right team working on the project. Most importantly, you need both information architects and technical developers at the core of the creative development process. They will be there to pitch in conceptual ideas, as well as to help you provide users a positive experience.

Never Underestimate SEO

Unless your site is search-engine optimized, you’re virtually eliminating almost every possibility of organic traffic or unexpected encounters with your brand. If the technology solution must be ultimately guided by your idea, that’s still a good start, but need to make sure it jives with Google, Yahoo, and Bing. At least, you should generate a site map and fill out title tags, heading titles, and site description appropriately.

Breathe Life into Your Brand

Lots of corporate websites are lacking in soul, what with uninteresting content, business lingo, stock imagery and nonspecific web design. All of these make for poor user experience. And that will be a serious problem, knowing your site plays a central role in your branding. To create an unforgettable branding experience, be yourself and shine. Talk to people in real-time, and let your brand be the reason for them to talk to each other.

Maintain Mobile Friendliness

Currently, about 5 percent of traffic to business websites comes through mobile phone, and next year, with more smart phones hitting the market and carriers continuing to improve their cellular wireless capabilities, that number is seen rising dramatically. Therefore, your website must be designed not just for PCs, but also for mobile devices like smart phones and even basic phones.

Use Analytics to Keep Track of Your Progress

It’s important to track your online progress because you have to keep it in step with your company’s goals. If you have budget problems, the free Google analytics package can give you a great start. Once you have proven that your tags are working, pull weekly reports and closely examine user behavior on your site. Luckily, trends will not take long to spot.