How to Build a Website for Your Small Business
Envision your small business website as a first impression for your potential clients. Is it user-friendly, and is it clear in conveying your business’ products and services? If not, visitors can cease to be interested and dump your site, not adding to your repeat customers.
Be Clear about Your Business and Why It’s There
Considering you just have a few seconds to engage potential customers and keep them on your site, be crystal clear with your value proposition and intent as people land on your homepage. Fantastic visual design, animation, and gorgeous photos can all enhance a website’s appearance, but it’s also important to take your business message into account.
Create a User-friendly Website
If you plan to build something from zero, the first thing you have to do is make sure you have the right team working on the project. Most importantly, you should have both technical developers and information architects at the heart and soul of the creative development process. That means will not only be contributing conceptual ideas, but also helping you provide a positive user experience.
Never Underestimate the Power of SEO
With a site that is not optimized for searches, you’re essentially removing all possibility for organic traffic or unanticipated encounters with your brand. Allowing your idea to ultimately steer the technology solution is a good start, but it’s important to make it work with Google and the other search engines. At the very least, you should have generated a site map and have all your title tags, heading titles, and site description filled out properly.
Give Your Brand Life
A lot of corporate websites are soulless, with all that static content, business jargon, stock imagery, and using stock imagery, business jargon, static content, and generic web design. All of these make for poor user experience. And that’s a huge problem, as your site plays a pivotal role in your branding. To create an unforgettable branding experience, be yourself and shine. Talk to your customers real-time, and allow them reach each other by way of your brand.
Approximately 5 percent of traffic to business websites currently comes via cell phones, and in the following year, this number is predicted to rise considerably, with more smart phones seen to join the market and carriers endlessly boosting the capacity of cellular wireless standards. Hence, your website should be made not just for PCs, but for smart phones and basic phones too.
Use Analytics to Monitor Your Progress
You need to tracking your online progress if only to ensure that it is in line with your company goals. If your budget is limited, just use the free Google analytics package. Once you have proven that your tags are working, pull weekly reports and closely examine user behavior on your site. Luckily, trends will not take long to spot.
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